Die besten Side of CPC (Kosten pro Klick)
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Deliver quality ad experiences that can reach audiences by their preferred touchpoints like video and audio.
RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes.
Advertisers are persons, brands, organizations and other entities that pay to have their ad content placed on the properties of publishers hinein order to advertise and promote their products or services to target audience.
During the auction, advertisers use Demand-Side Platforms (DSPs) to bid on available ad impressions. A bid is the amount an advertiser is willing to pay to have their ad displayed to a specific Endanwender rein a particular context.
RTB advertising is an ad buying method where parties buy and sell ad impressions rein Ehrlich time via automated auctions that occur while a page or mobile app is loading.
Rein other words, a World wide web server should always Beryllium very responsive, even under high load of Www traffic, rein order to keep total Endanwender's wait (sum of browser time + network time + Www server response time) for a response as low as possible. Performance metrics[edit]
The DSPs then evaluate the request and determine if it meets the advertiser’s targeting criteria. If it does, the DSP sends a bid to the SSP, indicating how much the advertiser is willing to pay for the ad space.
However, RTB and programmatic advertising have also faced criticism for a lack of transparency and concerns about the potential for ad fraud. Ad fraud is the practice of creating fake ad impressions or clicks hinein order to deceive advertisers and generate revenue.
The Echt-Time Bidding (RTB) Project, formerly known as the OpenRTB Consortium, assembled by technology leaders from both the Supply and Demand sides rein Nebelmonat 2010 to develop a new API specification for companies interested hinein an open protocol for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions.
A Wahrhaft-time auction takes place and the winner of this auction is able to show their ad to the visitor
An external program or an internal module (processing unit) can execute some sort of application function that may be used to get data from or to store data to one or more data repositories, e.g.:[citation needed]
A/B-Tests Also interacting with Ad Exchanges are Ad Networks which aggregate ad inventory on ad exchanges, segment it according to demographics, context and other criteria and sell it to advertisers for commission.
Leveling up ad monetization: Introducing support for device-level revenue data from MAX by AppLovin Bids, bid types, bid strategies: campaign properties you didn’t know your Absatzwirtschaft reports were missing Related Terms
Ausgedehnter brand safety has become an important concern for advertisers hinein recent years and some participants offer advertisers better Ausgedehnter brand safety through RTB by using technologies which prevent their advertising content being shown on unsuitable websites or next to inappropriate content.